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MSc International Marketing

This course focuses on key disciplines such as digital marketing, leadership, and entrepreneurship applied in an international context.

Key information

Course duration: 1 Year, 2 Years
Study mode: Full-time, Part-time
Location: London
Intake: September, January, May
Course level: 7
Award: Master of Business Administration

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Overview

This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing.

 

Students will develop the skills and knowledge needed to pursue a career in marketing and general management, or start their own business.

The modules in this course have been carefully chosen to reflect the needs of marketing professionals specifically digital marketing and understanding the global customer and brand psychology. 

 

The strategic marketing and new venture development module will give you the practical skills to launch a new product or service into the market. 

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Modules

9 modules across the duration of the course

International Leadership and Entrepreneurship


International Marketing, Innovation and E-Commerce


Digital Marketing


Understanding the Global Customer


Brand Psychology


Strategic Management in a Global Context


Research Methods and Ethics


Strategic Marketing and New Venture Development


Postgraduate Major Project

Assessment

All evaluation is assignment based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.

Entry requirements

Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.

Applicants also need to have been previously taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.

If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life or work skills would make you suitable, you should still consider applying.

Careers

This programme has been developed by academics, together with senior industry professionals to encapsulate the exact requirements which are required by global businesses.

 

Designed for professionals who are in management or executive management positions, this course is for individuals who are seeking to broaden both their knowledge and expertise in this fields.

Career pathways associated with this Master of Business Administration International Marketing degree include:

  • International Market Researcher

  • Marketing Campaign Officer

  • International Marketing Executive

  • Public Relations Account Executive

  • Marketing Consultant

  • Social Media Manager

Disclaimer: The jobs and career pathways associated with this course are merely an example of possible opportunities that anyone following this course could potentially go towards. Career Tree and the university partners do not guarantee these careers after completing this course.

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Funding

If you are living in the UK, you can take out a tuition fee loan, which you will need to start repaying straightaway if you meet the threshold. Also, there is a maximum amount that you can get from a loan and you will have to cover the rest, if necessary. There is also the option to pay your fees upfront.

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