MSc International Marketing
This course focuses on key disciplines such as digital marketing, leadership, and entrepreneurship applied in an international context.
Course duration: 1 Year, 2 Years
Study mode: Full-time, Part-time
Intake: September, January, May
Course level: 7
Award: Master of Business Administration
This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing.
Students will develop the skills and knowledge needed to pursue a career in marketing and general management, or start their own business.
The modules in this course have been carefully chosen to reflect the needs of marketing professionals specifically digital marketing and understanding the global customer and brand psychology.
The strategic marketing and new venture development module will give you the practical skills to launch a new product or service into the market.
9 modules across the duration of the course
International Leadership and Entrepreneurship
International Marketing, Innovation and E-Commerce
Understanding the Global Customer
Strategic Management in a Global Context
Research Methods and Ethics
Strategic Marketing and New Venture Development
Postgraduate Major Project
All evaluation is assignment based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.
Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.
Applicants also need to have been previously taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.
If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life or work skills would make you suitable, you should still consider applying.
This programme has been developed by academics, together with senior industry professionals to encapsulate the exact requirements which are required by global businesses.
Designed for professionals who are in management or executive management positions, this course is for individuals who are seeking to broaden both their knowledge and expertise in this fields.
Career pathways associated with this Master of Business Administration International Marketing degree include:
International Market Researcher
Marketing Campaign Officer
International Marketing Executive
Public Relations Account Executive
Social Media Manager