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BSc (Hons) Business & Marketing
Without marketing, there is no business.
Key information
Course duration: 3 Years, 4 Years with Foundation
Study mode: Full-time
Location: London
Intake: September, January
Course level: 6
Award: BSc (Hons) Degree
Overview
This Business and Marketing degree will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism.
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The key marketing skills of forward thinking, communication, and originality are present in this course syllabus, whilst containing core knowledge in areas such as branding, brand management, market research methods, consumer behaviour and public relations.
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Alongside the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness.
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With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.
Modules
Year 1
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Business Environment
Business Skills
Economics for Business
Business Finance
Year 2
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Legal Aspects of Business
Managing Human Resources
Principles and Practice of Marketing
Marketing Communications
Year 3
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Consumer Behaviour
Business Strategy
Digital Marketing
Major Project
Assessment
Student following this course will have a minimum of twelve hours’ lectures and tutorials a week. Each year consists of two semesters of 12 teaching weeks each followed by a period for revision and assessment.
The core lectures and tutorials are carefully timetabled to take place on two or three days of the week. Our partner believes this offers the students more chance to find meaningful, better-paid part-time work. Students at many universities have their lectures spread over the whole of the week, which gives them less time to build work experience. A bonus is that our partner will help students on this programme to find appropriate part-time work from the start of the course.
The learning experience will be further enhanced by skills sessions, tutor surgeries and guest lectures which are organised throughout the year.
Students are assessed predominantly through a mix of examination and coursework.
Entry requirements
For entry in September 2017 onwards, our partner's standard offer is 104 UCAS tariff points from 3 A Levels, eg BCC.
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Alternatively, our partner asks for:
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Irish Leaving Certificate: BBCCC
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Scottish Highers: BBCCC
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BTEC Level 3 Extended Diploma: DMM in a business-related subject
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International Baccalaureate Diploma: 24 points.
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Mature individuals or students are welcome to apply for this course as well. They need to demonstrate appropriate, relevant work experience.
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All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths.
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Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent.
Careers
In today’s tough job market, graduates need to stand out from the crowd to successfully secure the first full-time job after university.
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Career pathways associated with this Business and Marketing degree include:
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Business Adviser
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Digital Copywriter
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Event Manager
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Product Manager
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Publishing Rights Manager
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UX Designer
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Web Content Manager
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Advertising Account Executive
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Advertising Art Director
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Digital Marketer
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Market Researcher
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Marketing Executive
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Media Buyer
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PPC Specialist
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Public Relations Officer
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Sales Promotion Account Executive
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Social Media Manager
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Disclaimer: The jobs and career pathways associated with this course are merely an example of possible opportunities that anyone following this course could potentially go towards. Career Tree and the university partners do not guarantee these careers after completing this course.
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