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BSc (Hons) Digital Marketing
(with Foundation Year)

Ideal for commercially minded digital creatives who wish to harness online platforms to deliver effective digital marketing campaigns.

Key information

Course duration: 4 Years with Foundation
Study mode: Full-time
Location: London
Intake: September 
Course level: 6
Award: BSc (Hons) Degree



This is a 4-year degree which includes a preparatory first year as part of the BSc Digital Marketing course.

This 4-year option will suit you if you want more time to develop your skill set before starting year one of your undergraduate degree or if you do not fulfil the entry requirements of the 3-year course.

Your tutors will nurture your creative potential while you develop the skills you need to confidently enter undergraduate study. You will develop communication, professional and entrepreneurial skills alongside research practice and ways of thinking that are essential to your continued success.

Digital Marketing (with Foundation Year) is not a standalone course: it is the first stage of a full four-year undergraduate degree.



Year 0

Social Media

UX and App Prototyping 

Professional Life Practice 

Work-Based Learning

Year 1

Photography and Visual Creation 

Digital Psychology 

Enterprise, Innovation and Responsible Business 

Professional Life Practice - Applying Your Practice 

Work-Based Learning

Year 2

Marketing and the Digital Context 

Fundamentals of Business and Management Practice 

Web Design and Coding Basics 

Promotion and Communication Design 

Professional Life Practice - Developing Your Practice 

Professional Life Practice - Exploring Your Practice

Year 3

Marketing Campaign Planning 

Applied Research Methods: Emerging Technology, AI and Market Research 

Professional Life Practice - Situating Your Practice

Final Project/Dissertation


Student following this course will have a minimum of twelve hours’ lectures and tutorials a week. Each year consists of two semesters of 12 teaching weeks each followed by a period for revision and assessment.

The core lectures and tutorials are carefully timetabled to take place on two or three days of the week. Our partner believes this offers the students more chance to find meaningful, better-paid part-time work. Students at many universities have their lectures spread over the whole of the week, which gives them less time to build work experience. A bonus is that our partner will help students on this programme to find appropriate part-time work from the start of the course.

The learning experience will be further enhanced by skills sessions, tutor surgeries and guest lectures which are organised throughout the year.

Students are assessed predominantly through a mix of examination and coursework.


Entry requirements

For entry in September 2017 onwards, our partner's standard offer is 104 UCAS tariff points from 3 A Levels, eg BCC.

Alternatively, our partner asks for:

  • Three A levels, grade C or above

  • Three vocational A levels, grade C or above

  • Level three Extended Diploma, grade MMM or above

  • National Diploma, grade DD or above

  • Advanced Diploma, grade C or above

  • International Baccalaureate, 24 points or above

Mature individuals or students are welcome to apply for this course as well. They need to demonstrate appropriate, relevant work experience.

All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths.

Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent.



Students are encouraged to consider their future when choosing what degree to study. We offer a thorough career analysis, however, it is important that the associated jobs interest you.

Career pathways associated with this Digital Marketing degree include:

  • Marketing Executive

  • Advertising Planner

  • Social Media Manager

  • Public Relations Officer

  • Events Manager

  • Digital Marketing Manager

  • Account Manager

  • SEO Specialist

Disclaimer: The jobs and career pathways associated with this course are merely an example of possible opportunities that anyone following this course could potentially go towards. Career Tree and the university partners do not guarantee these careers after completing this course.



If you are living in the UK, you can take out a tuition fee loan, which you will not need to start repaying until after you graduate. There is also the option to pay your fees upfront.

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