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MSc Digital Marketing

Enhance your digital marketing knowledge and work side-by-side with industry and research-led staff in a state-of-the-art building in the heart of London's creative district.

Key information

Course duration: 1 Year
Study mode: Full-time, Full-time evening only
Location: London
Intake: September, November
Course level: 7



The course has been created to encompass a broad range of practice and emergent processes which include emerging digital marketing concepts, strategic marketing with an emphasis on digital outcomes, analytics to inform your decision-making, and marketing via social media - all supported by innovation and creative practice.


The combination of these areas of practice will aim to support and develop individual interests through the delivery of a distinctive, discursive, participatory, activated experience in which a series of briefs and collaborative projects are used to bring students critically closer to the kind of practitioner they wish to become.


The unique advantage of studying an MSc in Digital Marketing is that it not only equips you with the design and conceptual idea generation which supports work at the intersection of digital communication and modern technology but also enhances your professional practice skills which support entrepreneurial and business focus.



7 modules across the duration of the course

Emerging Technology and Social Trends

Digital Consumer Behaviour

Research and Communications Strategies

Digital Marketing Analytics and Social Media

Environmental and Social Governance (ESG) Principles

Contemporary Marketing Principles and Practices

Major Project


A variety of assessment methods are employed across all units. They include formative and summative assessments of presentations, portfolios, learning journals, reports, peer assessment and external reviews. These methods encourage you to critically reflect on and build your learning and progress.


Formative feedback is given at the end of each term and students will receive ongoing advice and guidance (feed-forward) alongside a critique of learning outcomes and assessment criteria. At the end of the unit, a summative assessment will provide conclusive feedback in response to an online submission of the assessment requirements for the modular units for this course.


Entry requirements

Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.

Applicants also need to have been previously taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.

If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry, but can demonstrate that your life or work skills would make you suitable, you should still consider applying.



This programme has been developed by academics, together with senior industry professionals to encapsulate the exact requirements which are required by global businesses.

Designed for professionals who are in management or executive management positions, this course is for individuals who are seeking to broaden both their knowledge and expertise in these fields.

Career pathways associated with this Master's in Digital Marketing include:

  • Director of Digital Marketing

  • Market Researcher

  • Media Buyer

  • PPC Specialist

  • SEO Specialist

  • Social Media Manager

Disclaimer: The jobs and career pathways associated with this course are merely an example of possible opportunities that anyone following this course could potentially go towards. Career Tree and the university partners do not guarantee these careers after completing this course.



If you are living in the UK, you can take out a tuition fee loan, which you will need to start repaying straightaway if you meet the threshold. Also, there is a maximum amount that you can get from a loan and you will have to cover the rest, if necessary. There is also the option to pay your fees upfront.

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